On - (-H) "phones can be bought life insurance." Approaching "11" golden weeks, the phone quickly highlight business opportunities in the retail end, Dongguan communications market smoke filled again. At the same time, major businesses have excavated marketing strategy, in order to "The 9-10" to carve up the market more "cake." Recently, this reporter learned from the telecommunications domain, September 21 Japan domain to activate the "Safety" large marketing campaign, launched to "buy phones send 20,000 yuan Ping An Insurance," and upgrade services for the fulcrum of the competition and continue to be differences in the line.
The most important "double insurance" concept
Domain in a new telecommunications policy recently released marketing, in the telecommunications domain master launched the "Safety" as the theme of large-scale activities, from September 21 to October 31, to the stores to buy the telecommunications field, buying mobile phones sphygmomanometer to be sent to 20,000 yuan Ping An Insurance of serious concessions. In the telecommunications domain, "two super-long warranty services," phone "safe" and blamed the personal domain of "safe" tied up.
People responsible for safety-related companies, "said this year on the use of mobile phones caused accidents by people equally strong concern. Furthermore, as the quickening pace of city, the work pressure and personal pressure will be more powerful and therefore, the corresponding security requirements will be gradually increased . "
"Telecommunications is in the domain of safety for consumers in general have special emotional appeal from the 'love life' of the human perspective planning marketing activities, new marketing activities with a combination of peace." In the telecommunications domain Marketing Center general manager Guo-hong said. It has been revealed that in the domain of accidents blamed the accident death insurance and disability insurance for 20,000 yuan respectively, and the accident medical insurance payments for 2,000 yuan.
It is understood that in the telecommunications field, "Safety" campaign coverage of the "11" golden weeks. Where to buy in the stores can receive Domain Domain in bursts (safely self-insurance card). Cardholder customer only through telephone network or the insured can be completed, replacing a single filling, and the traditional signature red tape. In addition, such insurance card use is also more flexible, given the sphygmomanometer consumer can choose to insure themselves, friends and relatives can choose to insure, or presented as a gift for others.
Consumer demand for personalized
Currently, consumers buy mobile phones, in addition to its own brand phones, appearance and performance, business services purchased by consumers as a very important factor. Pre-sales, sales, after-sales service quality is good or bad have a direct impact on the consumers to make the final decision whether to buy.
Reporters in the survey also found that the annual "Golden nine silver 10" has always been a mobile terminal stores sales opportunities, "marketing tricks" and "none other than war" to the business of fighting a jealous, but also allow consumers dazzling. Similarly, the industry forecasts the end of this year, "Same" will be inevitable. And gradually become rational, mature Dongguan consumers increasingly "smart" up.
"They are not only concerned about cost-effective phones, giving merchants still depend on the additional price of this service also to prepare for tension," the 9-10 "sales terminals to a higher demand." An industry such candor. "Lure consumers with low-cost strategy, it will be space for expansion is limited. Because prices have a low line, sphygmomanometer but in the long run, this is not conducive to long-term competition; Terminal services is the focus of competition. "
In the telecommunications field, general manager of marketing center Wang Guo also said that only in the mining marketing services highlights can be effective in improving consumer enthusiasm, the activation of terminal market. Therefore, to the consumers who want to capture the market opportunities, but also to meet their competitors in the personality and emotional needs of deletion, sphygmomanometer can be competitive in the market which run faster and farther.
An industry said, "sales have not donated in kind to meet the needs of consumers, people in increasing emphasis on its own security and insurance awareness is growing today, insurance as a means of protection of the risk of accidents, closer to the emotional needs of customers, the kind that break the traditional marketing methods presented both new and can also cause consumer interest. "