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"Women's health advocates consumption, and to develop a healthy consumer market" as the theme of the Third High-Level Forum on Chinese women consumption held in Beijing. Chairman of the National Women's Federation Gu Xiulian, vice chairman of the National Women's Federation Huang Qingyi, China Consumer Association Deputy Secretary-General Dong Jingsheng, and other leaders attending the forum. China women's magazine King HAN Xiang, director of the Forum issued the "2007 China Female Health Consumer Survey Report."
The report is based on Huakun Female Consumer Guidance Centre and Huakun Sphygmomanometer Female Survey Center in 2007 living on the theme of women's health in urban women in a series of surveys carried out. These investigations involving 17 cities, the 3538 effective samples were obtained more than 80 million raw data, a more detailed description of the city in 2007 the health status of women groups, health concepts and knowledge, as well as health and the status of consumer demand.
City women's health consumer demand showing a strong diversification
On health spending, Gu Xiulian, vice chairman of the definition has been given, and the health of consumer goods and consumption patterns in the health of the two major elements of a comprehensive exposition. Women's health consumer is not only that consumers are women, from the consumer perspective is that content aimed at women consumers to promote health and the special needs of the consumer. From the survey situation, Sphygmomanometer China's current urban women's health spending has been not only a health food, supplies, equipment and other consumer products, but also contains a large number of consumer services, such as sports and wellness, health screening, health insurance, and so on. Survey results show that urban women's health spending, personal and family has become an important component of the consumer.
We carried out a targeted at the elderly woman's survey showed that Beijing Chaoyang District, over 55 years of age in the older women in 2007 per capita consumption of health food products cost about 581 yuan. In urban career women, 81.4% of the respondents in 2007 to buy healthy products or services.
City women on the health of consumer demand is diversification. The health of different groups of people of different consumer demand, the content of different consumer health. On middle-aged women, their health is a single consumer content is the main consumers of health food products, while consumer health professional women enrich the content, in addition to health food products, their active consumer fitness cards, Sphygmomanometer health screening, health insurance and other kind of service products.
On the whole, the 2007 women's health consumer city has four major hot spot
The report is based on Huakun Female Consumer Guidance Centre and Huakun Sphygmomanometer Female Survey Center in 2007 living on the theme of women's health in urban women in a series of surveys carried out. These investigations involving 17 cities, the 3538 effective samples were obtained more than 80 million raw data, a more detailed description of the city in 2007 the health status of women groups, health concepts and knowledge, as well as health and the status of consumer demand.
City women's health consumer demand showing a strong diversification
On health spending, Gu Xiulian, vice chairman of the definition has been given, and the health of consumer goods and consumption patterns in the health of the two major elements of a comprehensive exposition. Women's health consumer is not only that consumers are women, from the consumer perspective is that content aimed at women consumers to promote health and the special needs of the consumer. From the survey situation, Sphygmomanometer China's current urban women's health spending has been not only a health food, supplies, equipment and other consumer products, but also contains a large number of consumer services, such as sports and wellness, health screening, health insurance, and so on. Survey results show that urban women's health spending, personal and family has become an important component of the consumer.
We carried out a targeted at the elderly woman's survey showed that Beijing Chaoyang District, over 55 years of age in the older women in 2007 per capita consumption of health food products cost about 581 yuan. In urban career women, 81.4% of the respondents in 2007 to buy healthy products or services.
City women on the health of consumer demand is diversification. The health of different groups of people of different consumer demand, the content of different consumer health. On middle-aged women, their health is a single consumer content is the main consumers of health food products, while consumer health professional women enrich the content, in addition to health food products, their active consumer fitness cards, Sphygmomanometer health screening, health insurance and other kind of service products.
On the whole, the 2007 women's health consumer city has four major hot spot