"What you want drugs?" To "buy what medicine?" Into major pharmacy Beijing, similar enthusiasm hawking sound always rushing toward us, but one after another. Reporter noted that most of those asked called Sphygmomanometer for the woman, wearing a Sucheng the Baidagua appear to be operating pharmacy staff. However, a pharmacy business in a number of years surnamed Sun's President told reporters in an interview: "Those who are home for the laboratories accredited pharmacy sales staff."
Pharmacies sell stationed manufacturers
According to the relevant regulations, Shuoqi send staff into pharmacies selling drugs belonging to the prohibited acts, but now not only almost all pharmacies are mixed with Yaoqi marketing staff, and sales personnel in addition to a verbal manufacturers marketing their own drugs, often using machines "induces" consumers to buy their drugs. In this regard, Ms. Sun said: "The use of the device, such as ECG engage in the so-called 'health advisory' activities appear to health care consumers, are actually using consumer psychology 'grasping' people to buy their drugs." In the Lueqi held on these activities, whether it is aware pharmacies, Mrs. Sng look sophisticated: "How could we not know that the pharmacies would not allow them to engage in how dare?"
So, does this mean that pharmacies and Yueqi "a Rope Grasshopper" has always been engaged in "friendly" cooperation?
For the relationship between the pharmacy and Yaoqi, recently, Shanxi Fu-end sales charge of the medicine Shujingli told reporters: "From a specific marketing initiatives, because there are common interests, pharmacies generally supported the salesmen in the Yaoqi They shop for such activities; Lueqi and pharmacies but the overall Sphygmomanometer cooperation, the terminal is a lifeline Yueqi development, but also restrict the development of Yaoqi, accompanied It can be said that love-hate relationship. "
It is understood that Fu-Shujingli where the medicine was founded in 1998, is one to research and development, production, sales of OTC drugs, which is what is commonly known as non-prescription drugs for the main business of private enterprises. The company's initial sales to imitate the "Among" three of the "countryside to encircle the cities" model, but because of three oral liquid market, many imitators, the rural market was "excessive development" very soon, Shi Fu Pharmaceutical marketing of the rural way of the problems encountered, do not go on. "Yizhen" mode, in a sense, has become a synonym for illegal sales, therefore, Fu Shi pharmaceutical companies in 2001 began to gradually adjust the strategy will focus on the traditional sales terminals, which is the pharmacy. But constrained by inadequate capital of private enterprises, the impact of factors such as small profile, then follow a series of problems.
Private enterprises have more than the threshold into pharmacies
"First and foremost is the question of how to enter the pharmacy." Shujingli said. He said that to enter the pharmacy, a way, and it is the most traditional way is to walk through the wholesale pharmaceutical wholesale companies - retail access; a pharmaceutical agent is around to distributors, dealers or through drugs and wholesale companies or enter negotiations directly with the pharmacy. "Because the agency level, the price system easily lead to confusion on the long-term development of the company adversely, Fu Shi pharmaceutical companies around the final choice in the establishment of branch offices, direct negotiations with pharmaceutical companies to enter the wholesale Sphygmomanometer pharmacies way." Shujingli choice very representative.
The question is, pharmaceuticals wholesale company will not easily accept a strong capital, visibility products in the market not large enterprises?
To this end, on January 4, this reporter went to Beijing Fengtai District, Beijing's largest pharmaceutical wholesale company - HSBC special City Pharmaceutical Co., Ltd. were investigated. Reporters on the scene saw the company for most of the main building, Tong Ren Tang, and other famous enterprises billboards. A source told a reporter: "I do not know how many Lueqijipotou Paper would like to come in, but are often counterproductive." It is understood that the partnership, HSBC special City Pharmaceutical Co., Ltd., there are strict procurement system and the access threshold. In fact, Fu-pharmaceutical companies everywhere had a similar experience problems.
"At this time we should see sales managers' ." Shujingli told reporters,Sphygmomanometer "We should, through your company's vision and product efficacy of the drugs to have confidence in each other, or through drug wholesale company to a small drug network have an impact on their goods shops, of course, can also find people one by one to ask whether you pharmacies selling drugs to each other the wrong impression, so they requested to find drugs wholesale company stock. even in some parts of the region after the pharmacy Distribution , first launched an advertising campaign to increase its bargaining chips. "
Pharmacies sell stationed manufacturers
According to the relevant regulations, Shuoqi send staff into pharmacies selling drugs belonging to the prohibited acts, but now not only almost all pharmacies are mixed with Yaoqi marketing staff, and sales personnel in addition to a verbal manufacturers marketing their own drugs, often using machines "induces" consumers to buy their drugs. In this regard, Ms. Sun said: "The use of the device, such as ECG engage in the so-called 'health advisory' activities appear to health care consumers, are actually using consumer psychology 'grasping' people to buy their drugs." In the Lueqi held on these activities, whether it is aware pharmacies, Mrs. Sng look sophisticated: "How could we not know that the pharmacies would not allow them to engage in how dare?"
So, does this mean that pharmacies and Yueqi "a Rope Grasshopper" has always been engaged in "friendly" cooperation?
For the relationship between the pharmacy and Yaoqi, recently, Shanxi Fu-end sales charge of the medicine Shujingli told reporters: "From a specific marketing initiatives, because there are common interests, pharmacies generally supported the salesmen in the Yaoqi They shop for such activities; Lueqi and pharmacies but the overall Sphygmomanometer cooperation, the terminal is a lifeline Yueqi development, but also restrict the development of Yaoqi, accompanied It can be said that love-hate relationship. "
It is understood that Fu-Shujingli where the medicine was founded in 1998, is one to research and development, production, sales of OTC drugs, which is what is commonly known as non-prescription drugs for the main business of private enterprises. The company's initial sales to imitate the "Among" three of the "countryside to encircle the cities" model, but because of three oral liquid market, many imitators, the rural market was "excessive development" very soon, Shi Fu Pharmaceutical marketing of the rural way of the problems encountered, do not go on. "Yizhen" mode, in a sense, has become a synonym for illegal sales, therefore, Fu Shi pharmaceutical companies in 2001 began to gradually adjust the strategy will focus on the traditional sales terminals, which is the pharmacy. But constrained by inadequate capital of private enterprises, the impact of factors such as small profile, then follow a series of problems.
Private enterprises have more than the threshold into pharmacies
"First and foremost is the question of how to enter the pharmacy." Shujingli said. He said that to enter the pharmacy, a way, and it is the most traditional way is to walk through the wholesale pharmaceutical wholesale companies - retail access; a pharmaceutical agent is around to distributors, dealers or through drugs and wholesale companies or enter negotiations directly with the pharmacy. "Because the agency level, the price system easily lead to confusion on the long-term development of the company adversely, Fu Shi pharmaceutical companies around the final choice in the establishment of branch offices, direct negotiations with pharmaceutical companies to enter the wholesale Sphygmomanometer pharmacies way." Shujingli choice very representative.
The question is, pharmaceuticals wholesale company will not easily accept a strong capital, visibility products in the market not large enterprises?
To this end, on January 4, this reporter went to Beijing Fengtai District, Beijing's largest pharmaceutical wholesale company - HSBC special City Pharmaceutical Co., Ltd. were investigated. Reporters on the scene saw the company for most of the main building, Tong Ren Tang, and other famous enterprises billboards. A source told a reporter: "I do not know how many Lueqijipotou Paper would like to come in, but are often counterproductive." It is understood that the partnership, HSBC special City Pharmaceutical Co., Ltd., there are strict procurement system and the access threshold. In fact, Fu-pharmaceutical companies everywhere had a similar experience problems.
"At this time we should see sales managers' ." Shujingli told reporters,Sphygmomanometer "We should, through your company's vision and product efficacy of the drugs to have confidence in each other, or through drug wholesale company to a small drug network have an impact on their goods shops, of course, can also find people one by one to ask whether you pharmacies selling drugs to each other the wrong impression, so they requested to find drugs wholesale company stock. even in some parts of the region after the pharmacy Distribution , first launched an advertising campaign to increase its bargaining chips. "